Brain Bugs: How the Brain's Flaws Shape Our Lives (Paperback)

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The human brain may be the best piece of technology ever created, but it's far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make misguided personal, professional, and financial decisions. Whether explaining why we are susceptible to advertisements or demonstrating how false memories are formed, Brain Bugs not only explains the brain's inherent flaws but also gives us the tools to counteract them.

About the Author

Dean Buonomano is a professor in the Departments of Neurobiology and Psychology and the Brain Research Institute at UCLA. He lives in Los Angeles, California.
Product Details
ISBN: 9780393342222
ISBN-10: 0393342220
Publisher: W. W. Norton & Company
Publication Date: August 6th, 2012
Pages: 310
Language: English