Consumer Behavior and Insights (Paperback)

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Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behavior, incorporating new areas of research, such as neuromarketing,
sustainability, and artificial intelligence. This text includes the latest behavioral, psychological, and sociological approaches to elucidate important concepts and models of consumer decision-making. Importantly, the book draws important executive, research, and consumer insights to bring these
concepts and models to life. The book sets theory in context through extensive use of US and international examples and extended cases.

About the Author

Diane M. Phillips is Professor in the Marketing Department at Saint Joseph's University.

Product Details
ISBN: 9780190857134
ISBN-10: 0190857137
Publisher: Oxford University Press, USA
Publication Date: February 23rd, 2021
Pages: 576
Language: English