In Our Prime: How Older Women Are Reinventing the Road Ahead (Paperback)

In Our Prime: How Older Women Are Reinventing the Road Ahead By Susan J. Douglas Cover Image
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“[A] galvanizing manifesto.” —New York Times Book Review, Editors’ Choice

With a sharp sense of justice and wit, Susan J. Douglas raises the alarm about ageist attacks against women, whether pushed out of jobs, caricatured in the media, or preyed upon by the anti-aging industry. Douglas celebrates women defying stereotypes and embracing activism and puts forward a plan for a brighter future for all women. Entertaining and smart, you’ll want to share this book with your best friend.

About the Author

Susan J. Douglas is Catherine Neafie Kellogg Professor of Communication and Media at the University of Michigan. The author most recently of In Our Prime as well as the groundbreaking works Where the Girls Are, The Rise of Enlightened Sexism, and The Mommy Myth, she lives in Ann Arbor, Michigan.

Praise For…

A clarion call for older women to ‘rip off the invisibility cloak’ and reinvent the world they live in so it stops cheating them.
— Leslie Bennetts - New York Times Book Review

A masterful takedown of gendered ageism.
— Molly Sprayregen - Associated Press

A feminist intervention… to reclaim women’s aging as a social movement and harness their voices, experience, and wisdom toward social change.
— Andi Zeisler - Bitch magazine

Read this book, ladies, and let’s get very, very busy.
— Katha Pollitt, author of Pro: Reclaiming Abortion Rights

A skilled and stirring call… to confront the ‘double helix of ageism and sexism.’
— Ashton Applewhite, author of This Chair Rocks: A Manifesto Against Ageism

In Our Prime is a highly evocative—and necessary—work that exposes the invasive roots of ageism in today’s world. A call-to-action for wise women of all ages, it demands that no woman be viewed as an irrelevant ‘has-been.’ With unassailable documentation, Douglas invites women into an honest, stark review of historical and current issues that affect every female’s optimal well-being. Douglas illuminates the need for today’s women to intensify their engagement in creating standards that rise above sexism and ageism.

— Carla Marie Manly, PhD, author of Aging Joyfully

Susan Douglas’s fierce, funny, engaging book sent me off to Google Maggie Kuhn, the over-fifty warrior who challenged negative ideas about older women at the dawn of Second Wave feminism. Douglas thinks older women are due to rise up again—arm in arm with sisters across the generational divide—and I am ready to storm the barricades with them. I was alarmed by Douglas’s startling-yet-nonhyperbolic depictions of gendered ageism—as well as real threats to Medicare and Social Security. In Our Prime is not just for older women—or exclusively for women. In droll, lively, exhaustively documented prose, it exposes the threat that market fundamentalism poses to people across the economic spectrum.

— M. G. Lord, author of The Accidental Feminist and Forever Barbie

Susan J. Douglas’s hilarious and deeply intelligent book chronicles how older women are rejecting sexist ageism. Required reading for those of us who are fifty or older—and everyone who (with any luck) someday will be. An informative and sharp call to arms, In Our Prime just may help bring the revolution we all need.

— Liza Featherstone, author of Divining Desire

Product Details
ISBN: 9780393541359
ISBN-10: 0393541355
Publisher: W. W. Norton & Company
Publication Date: March 2nd, 2021
Pages: 288
Language: English