List Price: $17.00
Our Price: $13.60
(Save: $3.40 20%)
Not in Stock. Estimated Order Time 1-5 days.
"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."
Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.
Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.
The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
· If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority.
· Stop wasting time on elaborate presentation preparations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.
· Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.
Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field—or if you just want to resist the tactics of emotional persuasion when they’re used on you.
About the Author
Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. His many bestsellers include The Dilbert Principle, Dogbert's Top Secret Management Handbook, and How To Fail At Almost Everything And Still Win Big. He is co-founder of WhenHub. He lives outside of San Francisco.
“Win Bigly taught me how to persuade my boss to treat me with slightly less contempt.”
“I am deeply impressed by Scott Adams. I don’t know how anyone can write so many pages without using the word ‘doth.’”
“I recommend this book to all mammals, big and small. It once turned a mole into a cheetah. I saw it with my own eyes.”
“If you only read one book this year, that’s one more than I did.”
“Scott taught me how to create a persuasive nickname for myself.”
—Alexander the Great
“If I’m being honest, Win Bigly is better than all other books and at least one play.”
“Win Bigly helped me escape from the secret room beneath the author’s shed.”
“My life improved tremendously after I finished this book. If you ever write a book, I bet you’ll feel good when you’re done writing it too. Hey, why is my shed door open?”