CIM Coursebook 01/02 Marketing Fundamentals (CIM Coursebook S) (Paperback)

CIM Coursebook 01/02 Marketing Fundamentals (CIM Coursebook S) By Geoff Lancaster, Frank Withey, Ruth Ashford Cover Image
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Description


This text is a coursebook tailored specifically for students undertaking the Marketing Fundamentals module of the CIM Certificate. Co-written by the CIM Senior Examiner for the Marketing Fundamentals module, the book is completely revised and updated to fit in with the syllabus, and is officially endorsed by the CIM and approved by the CIM Chief Examiner.


Product Details
ISBN: 9780750653053
ISBN-10: 0750653051
Publisher: Butterworth-Heinemann
Publication Date: September 8th, 2001
Pages: 384
Language: English
Series: CIM Coursebook S