Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service (Paperback)

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service By Rob Meyerson Cover Image
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Description


You don't have a brand-whether it's for a company or a product-until you have a name.

The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.

Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:

  • What makes a good (and bad) name
  • The step-by-step process professional namers use
  • How to generate hundreds of name ideas
  • The secrets of whittling the list down to a finalist

The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.

Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.



Product Details
ISBN: 9781637421550
ISBN-10: 1637421559
Publisher: Business Expert Press
Publication Date: December 14th, 2021
Pages: 194
Language: English