Campaign-O-Matic!: How Small Businesses Make Big Ad Campaigns (Paperback)

Campaign-O-Matic!: How Small Businesses Make Big Ad Campaigns By Johnny Molson Cover Image
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Description


Ads are not campaigns and marketing is not advertising.

In this book, stories of how ads are created into campaigns and where advertising is found within marketing. How local businesses can use the rules of major marketing to not just survive...but thrive. It's for people just like you slugging it out from your kitchen table ready to do big things.

Campaign-O-Matic demonstrates how to:

  • Find out what is going on in your market, and where your position is
  • Dig for that single acorn in your business from which all of your messaging blooms
  • Combat look-a-like, sound-a-like, and feel-a-like ads so yours is just different enough
  • Focus your efforts like a laser to get further



Product Details
ISBN: 9781732125223
ISBN-10: 1732125228
Publisher: Andover Books
Publication Date: June 1st, 2018
Pages: 158
Language: English