The Wizard of Ads: Turning Words Into Magic and Dreamers Into Millionaires (Paperback)

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Description


Forget Madison Avenue Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

  • multiply the effectiveness of your advertising
  • understand the tug-of-war between intellect and emotion
  • create totally new concepts from combinations of old ones
  • focus your advertising, your business, and your life.


Product Details
ISBN: 9781885167293
ISBN-10: 1885167296
Publisher: Bard Press (TX)
Publication Date: June 2nd, 1998
Pages: 244
Language: English