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The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character.
Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.
About the Author
Jason Harris is the CEO of the award-winning creative agency Mekanism and the cofounder of the Creative Alliance. Harris works closely with brands through a blend of soul and science to create provocative campaigns that engage audiences. Iconic brands include Peloton, Ben & Jerry’s, Miller Coors, HBO, and the United Nations. Under his leadership, Mekanism was named to Ad Age’s Agency A-list and twice to their Best Places to Work, and to Creativity’s Creativity 50. Harris has been named in the Top 10 Most Influential Social Impact Leaders, as well as the 4A’s list of “100 People Who Make Advertising Great.” His methods are studied at Harvard Business School.
“Nobody knows more about the art of selling ideas than Jason Harris. This book is a peek inside the mind that some of the biggest companies in the world rely on to launch their products. And now anyone can apply these principles. Read it.”—Ryan Holiday, New York Times bestselling author of The Obstacle Is the Way and Ego Is the Enemy
“I’ve seen firsthand how the successful application of these tools can be truly transformative. These habit-forming lessons flat-out work, and this book will be your new secret weapon.”—John Foley, founder and CEO of Peloton
“Harris’ book is the modern-day version of Carnegie’s How to Win Friends and Influence People. Powerful and provocative.”—Thales S. Teixeira, professor, marketing unit, Harvard Business School
“The Soulful Art of Persuasion isn’t about winning. It is focused on building relationships, blending appreciation and collaboration to ensure success. It’s a business book about Karma, and as you give, you will receive.”—Dave Stever, CMO, Ben & Jerry’s
“Whether you're running a major company, a startup, or just your own side hustle, this book will provide you with powerful lessons and modern tools to sharpen your approach.”—Jason Feifer, editor in chief, Entrepreneur magazine
“Jason Harris . . . expertly lays out tangible, positive actions that anyone can take to uncover their authentic self, influence others, and achieve their goals.”—Lewis Howe, New York Times bestselling author and founder, School of Greatness
“There are books that help you in your profession and there are books that help you become a better person. The Soulful Art of Persuasion will help you get better in your profession as a side effect of becoming a better person. That's the beauty of this book.”—Aubrey Marcus, founder/CEO, Onnit, and New York Times bestselling author of Own the Day, Own Your Life
“The habits and engaging storytelling in these pages provide a perfect framework for anyone who wants to build meaningful relationships in all facets of life, from the personal to the political.”—Zeppa Kreager, chief of staff, Biden for President
“Jason Harris is a Jedi in the art of using soulful persuasion to put some good into the world. This book is required reading for anyone who wants to be a Purpose-driven leader.”—Afdhel Aziz, founder and chief purpose officer, Conspiracy of Love, and co-author of Good Is the New Cool: Market Like You Give a Damn
“As our world drowns in tweets, posts, and 24-hour news cycles, the art of persuasion has never been harder, yet more important. Fortunately, Jason Harris has given us the playbook to build the character, empathy and engagement needed to skillfully win over others in this new media world of distrust.”—Eric Ryan, co-founder of Method and Olly