Know Your Onions: Corporate Identity: Get your head around corporate identity design and deliver one like the big boys (Paperback)

Know Your Onions: Corporate Identity: Get your head around corporate identity design and deliver one like the big boys By Drew de Soto Cover Image
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Description


Not all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing their skills, this book if for people who have tackled identity projects in the real world, then this is for you. This is a broad introduction on identity design – not branding – don't worry, you'll learn the difference.

If you want a book that tells you how to do it, this is for you – if you want a book about how other people have done it – then this isn't the book for you.

This book is for graphic designers and people who commission corporate identity projects who want to understand the process and how to deliver one, be it new to the sector or honing their skills.

About the Author


Drew de Soto is the founder (2000) and Creative of Navig8 and has gone on to work with some of the most influential UK organizations, these include the British Council, the UK Government, international charities and brands.


Product Details
ISBN: 9789063695392
ISBN-10: 906369539X
Publisher: BIS Publishers
Publication Date: March 3rd, 2020
Pages: 244
Language: English