The Soulful Art of Persuasion (Paperback)

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Description


WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER - The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn't a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn't about facts and argument. It's all about personal character.

Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.

About the Author


Jason Harris is the CEO of the award-winning creative agency Mekanism and the cofounder of the Creative Alliance. Harris works closely with brands through a blend of soul and science to create provocative campaigns that engage audiences. Iconic brands include Peloton, Ben & Jerry's, Miller Coors, HBO, and the United Nations. Under his leadership, Mekanism was named to Ad Age's Agency A-list and twice to their Best Places to Work, and to Creativity's Creativity 50. Harris has been named in the Top 10 Most Influential Social Impact Leaders, as well as the 4A's list of "100 People Who Make Advertising Great." His methods are studied at Harvard Business School.


Product Details
ISBN: 9789571383026
ISBN-10: 9571383023
Publisher: Shi Bao Chu Ban
Publication Date: August 11th, 2020
Language: Chinese